Product economics
Promotion scenarios — A
Price per weight / volumeShowHide
Volume assumptions
Promotion generates 10 842,98 Kč less gross profit vs regular period.
Promotion generates 47 661,16 Kč less gross profit vs regular period.
Break-even analysis — Scenario A
Supplier funding optimizer
Funding per promotional unit needed to match regular-period total gross profit at the expected volume.
An additional 0,60 Kč per promotional unit is required to reach total GP break-even at the expected volume.
Total additional supplier funding required: 10 842,98 Kč
An additional 2,65 Kč per promotional unit is required to reach total GP break-even at the expected volume.
Total additional supplier funding required: 47 661,16 Kč
Scenario comparison
| Metric | Scenario A | Scenario B |
|---|---|---|
| Mechanic | Promotional price | Percentage discount |
| Expected uplift | 80,00 % | 80,00 % |
| Expected promo volume | 18 000 | 18 000 |
| Effective price | 39,90 Kč | 37,43 Kč |
| Discount | 20,04 % | 25,00 % |
| Promo revenue | 593 553,72 Kč | 556 735,54 Kč |
| Revenue difference | +181 157,02 Kč | +144 338,84 Kč |
| Revenue impact | +43,93 % | +35,00 % |
| Gross profit / unit | 6,48 Kč | 4,43 Kč |
| Gross margin | 19,64 % | 14,32 % |
| Break-even uplift | 96,75 % | 187,59 % |
| Total GP difference | -10 842,98 Kč | -47 661,16 Kč |
Figures are shown side by side for comparison; commercial choice depends on your category strategy.
Decision summary
At the expected 80,00 % volume uplift, revenue increases by 43,93 % (+181 157,02 Kč) versus the regular period, while total GP is -10 842,98 Kč versus regular. An additional 0,60 Kč / unit in supplier funding would close the GP gap.
At the expected 80,00 % volume uplift, revenue increases by 35,00 % (+144 338,84 Kč) versus the regular period, while total GP is -47 661,16 Kč versus regular. An additional 2,65 Kč / unit in supplier funding would close the GP gap.